After intense negotiations, the LVMH group officially became the last premium partner of the Paris 2024 Olympic and Paralympic Games on Monday. Good news for the long-awaited event.
After BPCE, Carrefour, EDF, Orange and Sanofi, the Paris 2024 Olympic and Paralympic Games Organizing Committee has its latest premium partner. Indeed, this Monday, the LVMH group, which notably includes Louis Vuitton, Dior, Berluti, Chaumet, Moët Hennessy and Sephora, announced this agreement, which has been expected for some time. Thus, the French luxury giant will be involved and will inject nearly 150 million euros so as not to miss this big event which will take place in about a year in France, and has also reached an agreement with the International Olympic Committee (IOC) to extend this partnership in certain major countries. “We went pretty deep in detail because we didn’t want to be a check-only partner. We wanted to do things at LVMH, that is to say with creativity, passion and also patience,” explained Antoine Arnault.
“Becoming the great creative partner of these Games”
“We are long-term experts. We give our houses time to express themselves, our designers take a few seasons to find the right formula, try out different options… This is also what happened for the Games. We had a very constructive dialogue with Tony Estanguet and the OCOG and IOC teams. We tried to find the best formula to become the great creative partner of these Games, also declared the one who is in charge of the image and the environment within the group, during an interview granted to L’Equipe. (…) Will the French delegation be dressed by LVMH for the opening ceremony? Everything is already decided but we will reveal it as we go to create the event. We are also a bit of storytelling specialists, to tell stories and sequence them. This is also part of the seduction and desirability in our professions. The latter also confided that Léon Marchand will become one of the ambassadors of LVMH.