Stade Toulousain announced on Wednesday that it would now collaborate with the Utah Warriors, who play in the Major League of Rugby.
It is a partnership of a new kind which was announced on Wednesday. A French rugby team and a high-level American team will join forces in a project called “The Rugby Alliance”. Stade Toulousain, 21 times French champion and five times European champion, and the Utah Warriors, a franchise based in Salt Lake City, created in 2017 and member of the Major League of Rugbywill join forces in many areas such as sports, marketing, communication and media, and all other resources and technological development initiatives.
“Joining the Warriors was an obvious choice, not only because we share the same values and visions, but also because the Utah club was instrumental in the creation of Major League Rugby and the growth of the sport in America. North, explained Toulouse President Didier Lacroix. Salt Lake City and Utah are at the heart of a territory with obvious similarities with Occitanie and Stade Toulousain. During our visit, we were able to appreciate the way of life and the environment of Utah in the sectors of innovation, industry, tourism and technology. The warm welcome given by the local government, sports governing authorities and economic players was exceptional. »
“For Americans, Stade Toulousain is like the Dallas Cowboys or Real Madrid”
“This will create a global paradigm shift for the game and rugby-related business. For Americans, Stade Toulousain is similar to the Dallas Cowboys (five-time Super Bowl winners, editor’s note) or Real Madrid. To be able to partner with a team that has enjoyed such historic success and is so innovative and forward-thinking is a real honor. We are truly grateful and excited to begin this collaboration and see where we will take it. It will be exciting to see what this project will do for MLR and rugby in general here in the United States,” said the Warriors president. The details of this alliance will be revealed this year, but we are already talking about friendly matches planned in Utah, development camps and rugby courses in France and the United States.