Official partner for six years, Century 21 will be for the next three years the sponsor of the combativeness prize on the Tour de France but also on Paris-Nice and on the Critérium du Dauphiné. In addition, the real estate network has extended for three years as official partner of the Tour de France women with Zwift.
The award for combativeness changes sponsors. From the next edition of the Tour de France (July 1 to July 23, 2023), the new sponsor of this prize awarded at the end of each stage to the rider who has been most noticed by his panache, his generosity in the effort and its spirit of initiative will be Century 21. Official partner for six years, the real estate network is thus entering the very closed circle of sports prizes. Not only will Century 21 become the sponsor of the Tour de France combativity prize for the next three years, but it will also be the case for two other major events of the cycling season: Paris-Nice and the Critérium du Dauphiné. , including the famous real estate network now chaired by Charles Marinakis, and again for the next three editions. Marinakis and Century 21 admit having recognized themselves in the values of this prize, which are in every respect similar to those conveyed by the network and its 950 agencies. “Beyond being associated with this prestigious prize which has embellished the prize list of the greatest cyclists in history such as Eddy Merckx, Bernard Hinault or Laurent Jalabert, this distinction highlights the human qualities that we advocate within of the network. By supporting new cycling events across France, as we did last year with the Women’s Tour de France with Zwift, we are also offering our network of agencies the opportunity to forge close ties with the local population and the opportunity to share great and beautiful emotions with the public”, says Charles Marinakis, echoing the happiness also of the director of the Tour de France Christian Prudhomme, delighted that Century 21 is extending its history with the Tour by becoming sponsor of one of the distinctive jerseys.
Prudhomme: “It is a great pleasure to see this joint adventure with Century 21 continue”
“Century 21 has been supporting the Tour de France since 2017 and it is with great pleasure that this joint adventure will continue for three more years. The boss of the Tour is all the more pleased that this new turn for the immobiliser network is accompanied by its extension for three years there also as official partner of the Tour de France women with Zwift. “Proof of its deep commitment to cycling, Century 21 is also committed to Paris-Nice, the Critérium du Dauphiné and the Tour de France women with Zwift. Cycle races are free shows for spectators, they pass in front of your home, visit all the territories of metropolitan France, from the largest cities to the smallest villages. »
“One child, one bike”, here we go again for three years!
Prudhomme sees another similarity there with the new sponsor of the prize for fighting spirit. “This deep anchoring of the Tour is also present at Century 21 with its network of 950 agencies. “Last year, the Belgian Wout Van Aert (Jumbo-Visma), notably a solo winner in Calais, received the prize for combativeness, a year after the distinction went to a Frenchman: Frank Bonnamour. It should also be noted that Century 21 will continue to shine in the field of charitable commitment via the “One child, one bike” initiative, sponsored by Bernard Hinault and which aims to collect bicycles in perfect working order. to offer them to children from modest families. Thus, since the launch of the initiative in 2017, Century 21 has distributed more than 850 bicycles throughout France on the sidelines of the Tour. It will be the same for the next three years.