The signing of Lionel Messi at PSG changes a lot of things about the attractiveness of Ligue 1. The Amazon group is rubbing its hands.
“Business is business”; business is business, can be congratulated this Tuesday on social networks Amazon Prime Video France, which recently acquired 80% of the broadcasting rights of Ligue 1 for the next three seasons for a check for 250 million euros per year only. In view of the commitment of Lionel Messi this Tuesday in favor of PSG, the investment of the American giant promises to be quickly amortized indeed.
By way of comparison, while all the rights of the French elite were awarded against an amount barely greater than 580 million euros per season, plus a variable which cannot exceed the 100 million bonus, the La Liga rights in 2018 were sold to the Telefonica and Medriapro groups for 1.14 billion euros per year over the period 2019-2022. Most recently, ESPN also acquired the international rights to the Spanish championship for 175 million euros per year – a record in the matter. In both cases, Messi’s impact on the envisaged revenue was overwhelming.
Did you say robbery?
It is therefore easier to understand Amazon’s enthusiasm in the face of such a football earthquake. And Canal +, probably, to find it even more upset despite the substantial fallout to come. Recently summoned by justice to respect its commitment to beIN Sports and the Professional Football League to assume the production and distribution of two posters of L1 per day of the championship – a sub-license that the encrypted channel denied since the entry on the scene of Amazon – Canal + expressed its bitterness again last Thursday via a press release.
« The Canal + Group has taken note of the decision of the Nanterre Commercial Court rendered today in summary proceedings. This forces the Canal + Group to suffer the consequences of the unfair treatment operated by the Professional Football League between broadcasters of Ligue 1 Uber Eats. While the Canal + Group will have to pay the equivalent of € 332 million per season to broadcast two matches per day, Amazon will broadcast eight, including the 10 best posters of the season, for € 250 million, an amount nearly 6 times lower per game … ” Business is business…
— Amazon Prime Video France (@PrimeVideoFR) August 10, 2021